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This is from the Fight Festival in Mie Prefecture, Japan. For this festival participants push large carts down a village street and those who do the best a beaten most mercilessly by elders sitting in the cart. It is a bit of a 180 on the idea of success; indeed you want to get beaten! I have a ton more of these images and will be sharing a few of them in the coming days, but until then check out all of the images from various festivals here -> http://www.claryestes.com/japanese-spring-festivals