Bruce sets up his produce stand for the Saturday Farmers Market in Keene, New Hampshire, a half hour drive from the farm. His wife Kirsten sells their products on the same day on the market in Londonderry in neighboring state Vermont, an hour away. The markets are their biggest source of income, fifty percent of their total sales. They both take pride and joy in building up a nice veggies and fruits display, which also boosts sales.
Bruce says: “If our prices are in line with the stores, the best deal people are getting for their dollar for nutrition would be at a farmers market. You can’t get it any fresher. For years, before we had the cooler, I literally harvested all night before I went to market and people would come and I could say: ‘Yeah, this was picked at three o’clock this morning’. It was five hours from harvest when they got it. You can’t get that unless you have your own garden. But it’s hard for people to get that mentality, it’s all about convenience. They want that easy salad.”
New Hampshire, USA. October 2021.