KC McGinnis

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Tech Startup, Trying to Be Amazon for Farms, Runs Into Ag Giants

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Tech Startup, Trying to Be Amazon for Farms, Runs Into Ag Giants

Workers load products using for...e Wall Street Journal. FARMTECH

2 of 6 © 2024 KC McGinnis

Workers load products using forklifts at a Farmers Business Network facility in Newton, Iowa on Friday, August 28, 2020. The Bay Area-based startup has built an Amazon-like online marketplace for agricultural supplies like seeds and herbicide sprays. CREDIT: KC McGinnis for The Wall Street Journal. FARMTECH

Workers load products using for...e Wall Street Journal. FARMTECH

3 of 6 © 2024 KC McGinnis

Workers load products using forklifts at a Farmers Business Network facility in Newton, Iowa on Friday, August 28, 2020. The Bay Area-based startup has built an Amazon-like online marketplace for agricultural supplies like seeds and herbicide sprays. CREDIT: KC McGinnis for The Wall Street Journal. FARMTECH

Security cameras record as LED ...e Wall Street Journal. FARMTECH

4 of 6 © 2024 KC McGinnis

Security cameras record as LED lights line the ceiling at a Farmers Business Network facility in Newton, Iowa on Friday, August 28, 2020. The Bay Area-based startup has built an Amazon-like online marketplace for agricultural supplies like seeds and herbicide sprays. CREDIT: KC McGinnis for The Wall Street Journal. FARMTECH

Workers load products using for...e Wall Street Journal. FARMTECH

5 of 6 © 2024 KC McGinnis

Workers load products using forklifts at a Farmers Business Network facility in Newton, Iowa on Friday, August 28, 2020. The Bay Area-based startup has built an Amazon-like online marketplace for agricultural supplies like seeds and herbicide sprays. CREDIT: KC McGinnis for The Wall Street Journal. FARMTECH

Color gradations in Mark Guyâ€™...e Wall Street Journal. FARMTECH

6 of 6 © 2024 KC McGinnis

Color gradations in Mark Guyâ€™s field outside Iowa Falls, Iowa on Friday, August 28, 2020 illustrate how a hybrid corn seed grows in soil near a runoff stream. The farmer uses Farmers Business Networkâ€™s data analysis to identify parts of his field where hybrid seed will grow best. The Bay Area-based startup has built an Amazon-like online marketplace for agricultural supplies like seeds and herbicide sprays. CREDIT: KC McGinnis for The Wall Street Journal. FARMTECH

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Tech Startup, Trying to Be Amazon for Farms, Runs Into Ag Giants

kc mcginnis

Sep 2, 2020

Tech Startup, Trying to Be Amazon for Farms, Runs Into Ag Giants
Farmers Business Network wants to revolutionize e-commerce for farming supplies. It has hit headwinds from established manufacturers and retailers.

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