May-Ying Lam

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may-ying lam
Oct 16, 2018
With sports gambling legal, some are betting on a new kind of fan experience
By Rick Maese

Ted Leonsis was never a gambler. An entrepreneur, a businessman, a philanthropist, an investor — but never much of a gambler. So he’s perhaps an unlikely torchbearer for one of the biggest shifts the sports world has seen in the 21st century. But here he is, with something that feels more like a grand vision than a high-stakes bet: a certainty that legalized sports gambling will soon change the way fanatics who fill stadiums and arenas, who wave signs, who slather colorful paint on their bodies and scream themselves hoarse, will experience live sports.

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 Games within games: With sports gambling legal, some are betting on a new kind of fan experience
Many owners and businesses are doubling down on new tech that will incorporate wagers into watching.
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