Natalija Gormalova

Photographer & Filmmaker
  
Man For Chop
Public Project
Man For Chop
Copyright Natalija Gormalova 2024
Updated Feb 2022
Topics Conceptual, Fashion, Fine Art, Photography, Portraiture, Spotlight
"Man For Chop" is a collaborative project between Ghanaian activist group The Revival, myself, and artist Serge Attukwei Clottey, renowned for his innovative use of recycled materials. The title, meaning “Man Needs to Eat to Survive,” reflects the reality of hustling for survival in a system that often demands individuals wear metaphorical masks to navigate societal pressures and expectations.
In this series, Clottey crafted masks from old baseball gloves—retrieved from Kantamanto, Ghana’s largest second-hand market—highlighting the global cycle of waste and consumption. These gloves, once discarded as waste, are repurposed into powerful artistic statements, symbolizing the resilience and resourcefulness of African creatives.
The baseball gloves, tied to a sport deeply associated with Western culture—symbolize the challenges African creatives face in achieving success while resisting the pull of Western conformity.
"Man For Chop" explores how colonization and slavery have shaped, and at times erased, African stories and identities, questioning whether Africans are ready to reclaim and reshape their cultural narratives in a post-colonial world.

Jeans are one of the most frequently discarded clothing items, with millions entering Ghana through the second-hand trade. Many of these jeans are of such poor quality that they quickly turn into waste, accumulating in landfills and washing up on beaches, contributing to severe environmental degradation. This artistic intervention, created in collaboration with the Revival organization, transforms discarded jeans into striking figures, symbolizing the overwhelming presence of waste, while raising awareness about the urgent need for sustainable solutions through upcycling.
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Man For Chop by Natalija Gormalova
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