Ricardo Pereira da Silva has had a career as a marketer, strategist, and advertising creative, working with well-known brands for over 25 years. In between, he was a coach in football, a manager, and agent in music and motorsport; he served as a marketing advisor in various fields such as fashion, sports, and tourism, among others; in the academic field, he is a trainer, university lecturer in the Soft Skills & Personal Marketing course, and a guest speaker at various marketing and photography seminars, congresses, and workshops.
However, his life has been marked by a constant and inexhaustible connection to photography, both as an amateur photographer and in advertising, as an art director, judge and producer.
A belief and insatiable passion for people and helping them convey a message that benefits them and gives them their own brand, distinguishing and differentiating them in an increasingly competitive and disposable world.
His journey has naturally turned him into a photographer who never abandons the customer-centric reasoning behind professional photography, but also into an eternal marketer, addicted to constantly analyzing people, behaviors, and trends, without ever separating from his vision as a photographer, his passion for the perfect framing, and for light - whether softened by clouds, borrowed from lamps or, above all, the unseen but felt light of each person.