Death is the definitive event in our lives and at Paracin, in the heart of Serbia, you can not take a step without feeling its presence without remembering it. The framed esquelas are posted on the facade of the houses and electric poles, piled up one above the others, or in a tree, or in the corner of a quiet cafe, making memories last for years of people who have died and who lived or frequented such places, allowing that memory remains in the collective consciousness of the community and can be recollected outside the most intimate and reserved scope of family and close friends, as occurs in most of the countries within our cultural orbit. There seems to be a higher tendency to share externally an emotional space usually innermost, qualifying the phenomenon of death as something less taboo. Accordingly, it creates a more habitual relationship between the memory of the deceased and the viewer who momentarily bring them back to mind. And “remember”, according to the meaning of its Latin etymology, is "come back through the heart".