Public Project
A New Italian Renaissance. The post-lockdown challenge
The Italian economy’s capacity to adapt and react is a feature of its acknowledged productive and organisational flexibility, and is not only due to the ingenuity and creativity that has characterised the country since the days of Leonardo and the Renaissance.
Examples include reduced mobility of goods and people, substantial alterations to the way we work and experience social activities, social distancing, shielding, alternative distribution, remote working and virtual meetings, advanced services, stock service, customization and many other innovative solutions. Italy is the land of business excellence, the home of luxury, food and wine culture, Italian style, art and design. All these spheres bred innovation and flexibility during the emergency, which was perceived as a new challenge to overcome. This paradigm shift could be the basis for future opportunities and a “New Italian Renaissance.”
Every crisis conceals an opportunity: the Italian business world has managed to respond to the emergency and, at the same time, come up with innovative solutions that could be long-lasting.
- Innovation and flexibility have always been hallmarks of Italian excellence: luxury goods, food and wine, Italian style, art and design.
- The ingenuity and creativity that have characterised Italy since the time of Leonardo, could now give life to a “New Italian Renaissance.”
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