Sebastian Lopez Brach

Photographer

Asado en Argentina

traducir: La carnicería Dos Fra...afía de Sebastián López Brach.

traducir: La carnicería Dos Francisco se especializa en la venta de cortes premium de cerdo, en Rosario, Argentina. Fotografía de Sebastián López Brach.

The figure of a pig in the deco...raph by Sebastián López Brach.

The figure of a pig in the decoration of a butcher shop specializing in pork, in Rosario, Argentina. Photograph by Sebastián López Brach.

The pig's head is occasion...raph by Sebastián López Brach.

The pig's head is occasionally included in traditional Argentine recipes, in Rosario, Argentina. Photograph by Sebastián López Brach.

The increase in pork consumptio...raph by Sebastián López Brach.

The increase in pork consumption is a result of the rise in beef prices. To make a barbecue, a kilogram of beef costs approximately 11,000 Argentine pesos, while a kilogram of pork costs 6,900 Argentine pesos. Photograph by Sebastián López Brach.

Walter arranges some cuts of po...raph by Sebastián López Brach.

Walter arranges some cuts of pork inside his butcher shop in Rosario, getting ready to welcome customers during the holiday season in Argentina. Photograph by Sebastián López Brach.

A gaucho gathers his cattle in ...raph by Sebastián López Brach.

A gaucho gathers his cattle in the cattle production fields of Rosario, Argentina, where the impact of the decline in beef consumption due to rising prices is already being felt. Photograph by Sebastián López Brach.

A group of friends gathers arou...raph by Sebastián López Brach.

A group of friends gathers around the grill to prepare the traditional Argentine barbecue and share it with family. Despite the significant rise in meat prices, some Argentinians continue to enjoy asado regularly, while others choose more affordable alternatives. In Rosario, Argentina. Photograph by Sebastián López Brach.

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Public Project

Asado en Argentina

Copyright Sebastian Lopez Brach 2025

Updated Jan 2025

In the colossus of beef, Argentines are increasingly turning to pork.
Grill-obsessed Argentines, facing inflation and economic shock therapy, consumed less beef per capita in 2024 than at any point in the past century.

This story was commissioned for The Washington Post.

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Sebastian Lopez Brach

Also by Sebastian Lopez Brach —

Proyungas

La lengua que resiste

¿Puede no verse lo oculto?

Córdoba bajo fuego

Rosario, laboratoire sécuritaire de l'Argentine

Argentine soybeans

Rosario, narco city

One Man Spoke Up

Game of clones

The Washington Post: ¿Quién es Leda?

¿Quién es Leda?

Argentina Inflation

Mar Chiquita

Una misma línea continua

Imaginación de la Materia

Tierra de Brujas

The field is drought

Fire in Iberá

Art Gallery of New South Wales

Vist Projects

National Geographic

Guggenheim Museum New York

Army of Witches

Mundo Aparte