TRANSMEDIA CAMPAIGN
STOP I AM AWAKESTOP I AM AWAKE, IS A TRANSMEDIA CAMPAIGN THAT RAISES AWARENESS, THROUGH THE CREATION OF NEW COMMUNICATION CHANNELS. THE PROJECT POINTS OUT WHAT IS NECESSARY ¨ TO STOP¨ IN ORDER TO TRANSFORM OUR SOCIETIES.
THE CAMPAIGN STARTED IN CHILE, NOVEMBER 2019, DURING THE SOCIAL UPRISING OF THE POPULATION ACROSS CHILE.
¨STOP I AM AWAKE¨ LINKS VIDEO TESTIMONIES IN (AR) TO THE SIGN STOP (PARE IN CHILE) AND IT HAS BEEN EXTENDED RECENTLY TO SPAIN, DURING THE COP 25.
THROUGH AN (AR) ACTIVATION LINKED TO THE SIGN STOP, THE PROJECT BECOMES A GLOCAL MEDIA CHANNEL TO OUR COMMUNITIES.
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